While creating social media posts and marketing campaigns, it is important to understand the image and video formats and sizes to ensure you are maximizing your use of LeadMagicX. Here are some details on the optimal sizes for sharing images on social media.
NOTE: Multimedia format is defined as posting image(s) and video(s) together in a single post.
Here are the best sizes for sharing images on social media:
| Format | Maximum File Size | Duration | Aspect Ratio | No. of Video | MultiMedia |
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| **Facebook Pages ** | MP4 MOV | 1 GB | 1 sec - 20 mins | Between 16:9 and 9:16 | 1 Video |
| Instagram Business Profile | MP4 MOV | 100 MB | 3 sec - 60 sec | Between 4:5 and 16:9 | 10 Video(s) |
| Linkedin Profile and Pages | MP4 MOV | 200 MB | 3 sec - 30 mins | Between 1:2.4 and 2.4:1 | 1 Video |
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Tiktok| MP4 | 50 MB| 3sec - 60 sec| 540 pixel resolution| 1 Video| Not Allowed
GBP| -| -| -| -| -| Not Allowed
Pinterest| MOV MP4 WEBP| 1 GB| 4 sec - 5 minutes| 9:16 (full-bleed videos), 1:2, 2:3, 3:4, 4:5, or 1:1
Video Encoding: H.264 or H.265 | 1 Video| Not Allowed
Platform| Format| Maximum File Size| Aspect Ratio| No. of Images| **MultiMedia **|
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Facebook Pages| PNG JPG GIF| 10MB| Recommended - need to keep the Width*Height - 1280 x1080 Minimum 600 x 315 pixels| Unlimited Image(s) - Recommend to post 10 Image(s) or less| Not Allowed|
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Instagram Business Profile| PNG JPG | 8MB| Square, or between 1.91:1 and 4:5 Landscape: 1080 x 566 pixels Portrait: 1080 x 1350 pixels Square: 1080 x 1080 pixels| 10 Image(s)| Multimedia format is allowed for carousal- can add image(s) and video(s) together.|
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Linkedin Profile and Pages| PNG JPG GIF| 8MB | Maximum 6012 pixels x 6012 pixels| 9 Image(s)| Not Allowed|
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Tiktok| -| -| -| -|
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GBP| PNG JPG | 10MB| Must be greater than WidthHeight - 250250 | 1 Image| Not Allowed|
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Pinterest| PNG JPG| 10MB| -| 1 Image| Not Allowed|
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Community| JPG, PNG, SVG, GIF| 10 MB| -| 10 including videos| Yes|
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1. Instagram Story
2. Instagram Reels
**3. Facebook Reels **
4. Facebook Story: For Facebook Stories, users can add a single image or video with these requirements:
Facebook Stories do not support thumbnails or OG Meta Tags.
Note:
Various sizes and types of images work for different things. Two ‘go-to’ sizes are:
| Content Length |
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| **Facebook Pages ** |
Instagram Business Profile
**Reel **
Story| 2200 character
2200 character
0 character
Linkedin Profile and Pages| 3000 character
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Tiktok Personal
Tiktok Business| 150 character
2200 character
GBP| 1500 character
Current Rate Limits based on platforms per active user:
OG Meta Tag is available on all platforms except Instagram, Tiktok, and Youtube.
Note:
Effective December 4, 2024, our integration with X (formerly Twitter) has been discontinued. Consequently, it is no longer possible to create, schedule, or directly post to X using the Social Planner.
Question: What is the optimal video format and maximum file size for Facebook Pages and Groups?**
**Answer:
Question: What are the image size recommendations for Instagram Business Profiles?
Answer:
Question: What are the requirements for video uploads on TikTok?**
**Answer:
Question: What is the content length limit for a Facebook Page post?**
**Answer:
Question: What are the specifications for video uploads on Instagram Reels?
Answer:
Question: Can I post multiple images or videos in a single post (multimedia)?**
**Answer:
Question: What is “Multimedia format,” and where can I actually use it?
Answer: Multimedia format refers to a single post that contains both images and videos (e.g., 2 photos and 1 video). Currently, this is only supported for Instagram Carousels and Community posts. If you try to post a mix of images and videos to Facebook or LinkedIn, the post will likely fail or only post one media type.