Understanding your business data starts with how you visualize it. For organizations that manage processes or relationships beyond standard LeadMagicX elements, Custom Objects offer the flexibility to structure and track unique data types. With the Custom Objects Widgets in LeadMagicX Dashboards and Reports, users can build tailored visualizations that reflect their specific business workflows, processes, or entities, unlocking deeper insights and better reporting clarity.
Whether you’re tracking pets, vehicles, memberships, assets, or any custom data structure, this feature makes it easy to design dashboards that align perfectly with your operations.
Singular Name: e.g., Pet
Plural Name: e.g., Pets
Internal Name: Auto-generated (editable via the </> icon)
Primary Display Field Name: e.g., Pet Name or Pet ID
Icon & Description: Choose an icon and write a short description to help identify its purpose.
Click Create Custom Object.

List View: You can add Record ID as a column via Manage Fields. It’s disabled by default to keep your list view clean unless you choose to enable it.
Record Detail View: Record ID is displayed in the footer of the record detail panel.


2. Open a record and scroll to the detail panel footer to view or copy the Record ID.
You can bulk import Custom Object records using the same create and update process available for Contacts and Opportunities.

2. Upload your CSV file.
Select an import mode:
Create – Adds new records
Update – Updates existing records (Record ID required)
Create + Update – Updates records if a Record ID exists; otherwise creates new ones

3. Map the columns, review your selections, then start the import.


4. View progress and results for Bulk Actions.





Question: What is a Custom Object?**
**Answer: A custom object is a user-defined data structure that allows you to store and track information outside of standard LeadMagicX objects like Contacts, Opportunities, or Deals.
Question: Can I edit a custom object after creating it?**
**Answer: Yes, you can edit the internal name, display name, icon, and description after creation, though structural changes should be made cautiously.
Question: Are there limits to how many widgets I can create?**
**Answer: There is no hard limit, but performance may vary based on the number of widgets and complexity of filters.
Question: What metrics can I track using custom object widgets?**
**Answer: You can track count , sum , and average of numeric fields in the object records.
Question: Can I combine custom object data with standard LeadMagicX data in reports?**
**Answer: Yes, you can merge custom object metrics with standard data in reports and dashboards for a more comprehensive view.
Question: Can I schedule reports that include custom object widgets?**
**Answer: Yes. Once your dashboard or report includes the widget, you can schedule it to be delivered regularly via email to users or teams.
Question: Do Custom Object widgets update automatically as new records are added?
Answer: Yes. Dashboards and Reports are dynamic. As soon as a new record is added to your Custom Object (manually or via API/Workflow), the widgets will reflect the updated metrics upon the next refresh of the dashboard.